When it comes to split testing, few marketers get to work with big-name clients who generate enough traffic to give them real results in no-time flat.
But that’s not the case with Allison Carpio.
In fact, she’s worked with some of the biggest names in health and internet marketing — giving her the inside track on what’s working right now and which tests are doomed from the get go.
In other word, she’s a split testing phenom.
Which is why I was so eager to get her on the DailyCopywriter Podcast, where she shared:
** How she got her first taste of split testing at a Silicon Valley startup run by Neil Patel and the path she carved out in the health and supplement niche
** A nuanced tip about stale testing that could save copywriters hours of work on rewrites and idea generation
** The exact number of orders, amount of time, and level of significance a test needs for Allison to confidently call a winner (hint: this helps you avoid costly false positives)
** An impromptu math lesson on testing and 2 easy resources that will help you calculate significance of a test without going back to school for data science
** One unexpected split test result that delivered such a high increase in AOV that Allison had to round it *down* to 40% for it to seem believable
** The big difference between weekend and weekday testing (hint: it relates to a completely PG activity you do in bed)
** The 3 types of quiz funnel questions and how they relate the reader’s journey (as well as 2 counterintuitive tips for quiz design that will increase conversions)
** Allison give the down-low on compensation for conversion rate optimizers and the top 2 pitfalls freelancers fall into when quoting fees for clients
** The book on negotiating that helped Allison (who already thought she was a great negotiator) sharpen her skills and get a 30% bump on fees from a client
In other words…
Allison shared her best ideas that are normally reserved for when she speaks at high-level conferences.
But right now, you can discover her top insights on the DailyCopywriter Podcast, right here:
Your pen pal,