A couple weeks ago, Jeffrey Thomas interviewed me for the Persuasion Play Podcast.
It’s officially live.
During the interview, we discussed:
** The difference between email copywriting and long form promotions (and where you should focus to increase your income) (3:30)
** My step-by-step template for any sales message (3:55)
** The top 3 places to research your prospects and get in their heads (10:40)
** How I developed my Golden Gut for good ideas (16:20 and 28:40)
** Where to find clients as a freelance copywriter and the places to avoid so you don’t get lost in the crowd (25:47 and 52:30)
** My most painful failure as a new copywriter and what I learned from it (28:45)
** An easy way to get the direct words and experiences of your customers (and how I turn them into promo gold) (37:10)
** How I approach my workday and why habits — not routines — are key to success (46:30)
** Client quality versus quantity and where new copywriters should focus their efforts (53:00)
** Why age can be an impediment to your growth as a copywriter — and the one thing you need to overcome to find smashing success (56:20)
Without a doubt, this is one of the most high-value interviews I’ve ever recorded.
(Which is particularly surprising cause it’s free.)
So if you’d like to listen to the full 58-minute podcast, check it out below:
Your pen pal,