I have a lot to thank Ben Settle for.
Without him, his daily emails, and his Email Players newsletter, I would’ve ever had the courage to enter the field of copywriting education and write daily emails of my own.
Which is why…
I was so freaking excited when he agreed to come on the DailyCopywriter podcast and let me pick his brain for about an hour.
On the call, he shared ideas like…
** The “gateway drug” that got Ben into copywriting and the criminal businessman who sold it to him
** What Ben called “a brilliant, perfect book for beginners”
** How Ben got his first 5 clients (and the irresistible offer that convinced them to hire him)
** Why Ben hates giving things away for free (and the exception he reveals in the episode)
** The key trait you should look for in a joint-venture partner (and why lacking it could be costly)
** The politically-incorrect fitness expert that inspired Ben to build a business around daily emails
** How Ben got his very 1st email subscribers — WITHOUT social media
** The one piece of technology that Ben says “screws your brain and your hormones up”
** The event that forced Ben to sleep for 2-3 hours a night for 1.5 months (and the skill he gained from it)
** Why Ben avoids reading emails from other Internet marketing gurus
** What the “ugliest site ever made” can teach about high-ROI brand marketing
** The 4 websites Ben considers a must-read every morning and the lessons in human behavior they teach him
** An emotion in marketing that Ben considers worse than HATE
It was a landmark podcast for me.
And if you’d like to listen for yourself, you can check it out here:
Your pen pal,