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My $666 wine bill

Last month I spent $666 on 12 bottles of fine red wine.

And that’s a bargain.

Cause if not for my “Friends and Family” discount, it would’ve cost $1,467.

You see, this isn’t just any ordinary wine.

It’s produced by one of my favorite clients: Dr. David “Doc” Eifrig — the editor of Retirement Millionaire and a partner at Stansberry Research.

He started making wine about a decade ago as a passion project and it’s since grown into a full fledged business.

But just like Doc, I’m an oenophile. 

(Which is practically mandatory when you live as close to Napa + Sonoma as I do.)

So as an annual tradition, I buy his latest vintage of world-class Cabernet Sauvignon.

It’s so good in fact, that it regularly beats the best French Bordeaux in blind tastings.

And I’ve been buying it for the past 5 years.

Not only do I bring it out to celebrate big wins in my biz…

But once a year, I crack open 3 bottles and do a tasting with a small group of friends where we try different vintages to compare how they’ve changed based on the weather that year and their aging in the bottle (aka a “vertical” tasting).

It’s an important ritual for me.

Sure, the wine is fantastic.

But also because of my relationship with Doc.

Buying his wine is my way of supporting his business and saying thanks for all the support he’s given me over the years.

Because as I’ve mentioned many times in these emails…

I do the whole “freelance copywriting” thang different.

I only work long-term with a handful of clients who I TRUST (which is critical when structuring deals with royalties and big fees).

Point being…

Buying wine like this is a modest investment in my network that pays big dividends.

So if you have an amazing client, I recommend you do the same.

Look for opportunities to bond with them and show that you’re more than a mercenary.

And if you do it right, you’ll not just have a great client, but a close friend.

Make dollars ‘n cents?


Cause that’s all I got for today.

Oh, and if you’d like to try Doc’s wine for yourself, you can get it here (not an affiliate link):

Your pen pal,

Matt Rizvi 

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