Join The Daily Copy Newsletter to Get 47 Fill-In-The-Blank Headline Templates + 141 Swipe-Worthy Subject Lines

( Your information is safe. Check out our easy-to-read Privacy Policy. )

My $666 wine bill

Last month I spent $666 on 12 bottles of fine red wine.

And that’s a bargain.

Cause if not for my “Friends and Family” discount, it would’ve cost $1,467.

You see, this isn’t just any ordinary wine.

It’s produced by one of my favorite clients: Dr. David “Doc” Eifrig — the editor of Retirement Millionaire and a partner at Stansberry Research.

He started making wine about a decade ago as a passion project and it’s since grown into a full fledged business.

But just like Doc, I’m an oenophile. 

(Which is practically mandatory when you live as close to Napa + Sonoma as I do.)

So as an annual tradition, I buy his latest vintage of world-class Cabernet Sauvignon.

It’s so good in fact, that it regularly beats the best French Bordeaux in blind tastings.

And I’ve been buying it for the past 5 years.

Not only do I bring it out to celebrate big wins in my biz…

But once a year, I crack open 3 bottles and do a tasting with a small group of friends where we try different vintages to compare how they’ve changed based on the weather that year and their aging in the bottle (aka a “vertical” tasting).

It’s an important ritual for me.

Sure, the wine is fantastic.

But also because of my relationship with Doc.

Buying his wine is my way of supporting his business and saying thanks for all the support he’s given me over the years.

Because as I’ve mentioned many times in these emails…

I do the whole “freelance copywriting” thang different.

I only work long-term with a handful of clients who I TRUST (which is critical when structuring deals with royalties and big fees).

Point being…

Buying wine like this is a modest investment in my network that pays big dividends.

So if you have an amazing client, I recommend you do the same.

Look for opportunities to bond with them and show that you’re more than a mercenary.

And if you do it right, you’ll not just have a great client, but a close friend.

Make dollars ‘n cents?

Good.

Cause that’s all I got for today.

Oh, and if you’d like to try Doc’s wine for yourself, you can get it here (not an affiliate link):

EifrigCellars.com

Your pen pal,

Matt Rizvi 

Sign Up For Early Access

Join my daily email newsletter and receive my latest sales tips BEFORE they're on the site...

P.S. Your email is safe. Read our Privacy Policy.

Matt Rizvi

  • Copywriter
  • Mentor
  • Entrepreneur

Verified Rumors

"Your daily emails have taught me more about how to write words that sell than many of the paid courses I've taken."
Jim Hamilton
Direct-Response Copywriter
"His emails are light, fun to read, and offer just the right amount of copywriting/biz goodness."
Daniel Watson
Email Copywriter
"Your emails are fantastic. One of the few that I subscribe to, read, and look forward to, daily."
Brian Compton
Fitness Writer
"Matt's insights into business and copywriting are invaluable."
Kenneth Turnbull
Direct-Response Copywriter
"I've gained so much insight on writing copy since subscribing to your email list."
Imani Spencer
Digital Content Creator
"I started reading because you were the most 'no bullshit' guy in the copywriting sphere."
Matthew McFarlin
Bluegrass Musician