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Hitting the black BEFORE Black Friday

Hope y’all had a delicious Thanksgiving.

(I know I did.)

But that means today is the infamous “Black Friday.”

Now, while most people know the it’s the best day of the year to get a bargain, they have no clue how this day got its name.

So it’s story time…

You see, the day after Thanksgiving has been called Black Friday since at least the early 1960s. 

And according to legend, it got this moniker because it’s typically the first day of the year that retailers are in the black (aka profit) as opposed to being in the red (aka loss).


That’s how terrible most brick-and-mortar retail businesses are that it takes nearly 11/12 months for them to finally do better than break even.

However that’s a far cry from most online operations (like mine).

Because when you sell digital info products over the Internet, margins can be massive.

Heck, even dropshipping ecom stores can turn a profit within a few days or weeks.

And unlike physical stores, the amount of capital needed to launch these businesses is minuscule.

You can get started with less than $1,000.

You just need determination, mild tech skills, a solid offer, and some direct-response copywriting chops.

And when you put it all together, you too can discover just how simple it is to launch a profitable online business.

Your pen pal,

Matt Rizvi

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Matt Rizvi

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