Artificial intelligence (AI) is coming.
Millions of jobs are expected to disappear — blue and white collar alike.
But my question is…
Should copywriters be worried?
And frankly, I’m not so sure.
You see, I was chatting with a genius Internet marketer the other week about this very topic. And according to him, AI is going to radically disrupt how businesses sell their products both online and offline.
Because as companies gather more and more data about our individual buying habits, it’s going to become easier than ever for them to predict our behavior and know exactly how to trigger sales.
And with the help of smart machines to split test 1,000s of variations of ads, analyze the results, then optimize for the best outcomes…
The role marketers play will change dramatically.
But AI is influencing more than just targeting and testing…
Computers are now also capable of writing content that’s indistinguishable from a human.
In fact, much financial and sports reporting is ALREADY getting outsourced to machines.
But there’s a ray of hope for copywriters.
Because while AI might be skilled enough to generate emotionless, short-form content with ease…
I’m still not convinced they’ll ever achieve the awareness to craft compelling narratives — complete with curiosity, excitement, drama, tension, and other critical storytelling elements — which are mandatory in successful long-form copy.
For now, that kind of ability is uniquely human.
And it’s why I strongly believe that the better you are at long-form writing, the more insulated you’ll be from robots taking your job.
(And the more money you’ll likely make, now and in the future.)
Your pen pal,