Join The Daily Copy Newsletter to Get 47 Fill-In-The-Blank Headline Templates + 141 Swipe-Worthy Subject Lines

( Your information is safe. Check out our easy-to-read Privacy Policy. )

Are robots coming for copywriters?

Artificial intelligence (AI) is coming.


Millions of jobs are expected to disappear — blue and white collar alike.

But my question is…

Should copywriters be worried?

And frankly, I’m not so sure.

You see, I was chatting with a genius Internet marketer the other week about this very topic. And according to him, AI is going to radically disrupt how businesses sell their products both online and offline.

Because as companies gather more and more data about our individual buying habits, it’s going to become easier than ever for them to predict our behavior and know exactly how to trigger sales.

And with the help of smart machines to split test 1,000s of variations of ads, analyze the results, then optimize for the best outcomes…

The role marketers play will change dramatically.

But AI is influencing more than just targeting and testing…

Computers are now also capable of writing content that’s indistinguishable from a human.

In fact, much financial and sports reporting is ALREADY getting outsourced to machines.

But there’s a ray of hope for copywriters.

Because while AI might be skilled enough to generate emotionless, short-form content with ease…

I’m still not convinced they’ll ever achieve the awareness to craft compelling narratives — complete with curiosity, excitement, drama, tension, and other critical storytelling elements — which are mandatory in successful long-form copy.

For now, that kind of ability is uniquely human.

And it’s why I strongly believe that the better you are at long-form writing, the more insulated you’ll be from robots taking your job.

(And the more money you’ll likely make, now and in the future.)

Your pen pal,

Matt Rizvi

Sign Up For Early Access

Join my daily email newsletter and receive my latest sales tips BEFORE they're on the site...

P.S. Your email is safe. Read our Privacy Policy.

Matt Rizvi

Verified Rumors

"Your daily emails have taught me more about how to write words that sell than many of the paid courses I've taken."
Jim Hamilton
Direct-Response Copywriter
"His emails are light, fun to read, and offer just the right amount of copywriting/biz goodness."
Daniel Watson
Email Copywriter
"Your emails are fantastic. One of the few that I subscribe to, read, and look forward to, daily."
Brian Compton
Fitness Writer
"Matt's insights into business and copywriting are invaluable."
Kenneth Turnbull
Direct-Response Copywriter
"I've gained so much insight on writing copy since subscribing to your email list."
Imani Spencer
Digital Content Creator
"I started reading because you were the most 'no bullshit' guy in the copywriting sphere."
Matthew McFarlin
Bluegrass Musician