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DCP #4: How Ben Settle Became America’s Most Persuasive Email Villain

On this episode of the DailyCopywriter Podcast, Matt Rizvi interviewed Ben Settle, whose controversial approach to email marketing has made him one of the most infamous copywriters on the planet.

On the broadcast, he shared…

** The “gateway drug” that got Ben into copywriting and the criminal businessman who sold it to him

** What Ben called “a brilliant, perfect book for beginners”

** How Ben got his first 5 clients (and the irresistible offer that convinced them to hire him)

** Why Ben hates giving things away for free (and the exception he reveals in the episode)

** The key trait you should look for in a joint-venture partner (and why lacking it could be costly)

** The politically-incorrect fitness expert that inspired Ben to build a business around daily emails

** How Ben got his very 1st email subscribers — WITHOUT social media

** The one piece of technology that Ben says “screws your brain and your hormones up”

** The event that forced Ben to sleep for 2-3 hours a night for 1.5 months (and the skill he gained from it)

** Why Ben avoids reading emails from other Internet marketing gurus

** What the “ugliest site ever made” can teach about high-ROI brand marketing

** The 4 websites Ben considers a must-read every morning and the lessons in human behavior they teach him

** An emotion in marketing that Ben considers worse than HATE

Resources

“You are not Ben Settle” by Matt Rizvi

The Seven Lost Secrets of Success by Joe Vitale

The Ultimate Sales Letter by Dan Kennedy

Hard To Find Ads by Michael Senoff

Matt Furey — Zen Master of the Internet

The Drudge Report

Titans of Marketing by Brain Kurtz

Vox Day

Comic Book Movie

Bounding Into Comics

Film Goblin

Oregon Live

BenSettle.com

Andrew Jackson: His Life and Times by H.W. Brands

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Matt Rizvi

Verified Rumors

"Your daily emails have taught me more about how to write words that sell than many of the paid courses I've taken."
Jim Hamilton
Direct-Response Copywriter
"His emails are light, fun to read, and offer just the right amount of copywriting/biz goodness."
Daniel Watson
Email Copywriter
"Your emails are fantastic. One of the few that I subscribe to, read, and look forward to, daily."
Brian Compton
Fitness Writer
"Matt's insights into business and copywriting are invaluable."
Kenneth Turnbull
Direct-Response Copywriter
"I've gained so much insight on writing copy since subscribing to your email list."
Imani Spencer
Digital Content Creator
"I started reading because you were the most 'no bullshit' guy in the copywriting sphere."
Matthew McFarlin
Bluegrass Musician