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Reports From The Copywriting Trenches — 7 Days a Week

Another kind of Nazi sabotaging sales

Yesterday we talked about Hitler and his surrender to Resistance. But today, we’re tackling another kind of Nazi — one that often rears it’s insidious head when you’re writing your most creative copy: the spelling/grammar

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Be a better artist than Hitler

Some head trash is harder to throw away than others. Like when you tell yourself your aim is too high — over the moon, past the sun, and off into the Milk Way. Know it’s

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Dear Matt, I wrote this for you…

I know… Your name (probably) isn’t Matt. That’s my name. So if this sounds a little self-centered… it’s because it is. To be frank, I didn’t write this email for *you* Now, that doesn’t mean

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How to write faster than James Joyce

There’s a little anecdote I enjoy from Stephen King’s memoir, On Writing, which talks about James Joyce and his struggles to put words on paper fast. As King describes: { A friend came to visit

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My fear of writing

I’m not gonna lie: writing is scary. I’m even afraid to ADMIT I have this fear. It can be terrifying to put your thoughts on paper, hand them to a respected peer, and have them

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Secks appeal of starting a movement

Recently, I had a client (in the college prep/funding niche) ask my thoughts on “building a movement” versus “building a community.” So I told him… { Hmmm. Starting a movement has definite secks appeal. But

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How I give the bird to the TSA

Before I got TSA Pre-check, I used to make scenes often at the airport. Mostly because I feel like the TSA scanners are government overreach and violate the 4th Amendment (our right against unreasonable searches).

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