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Reports From The Copywriting Trenches — 7 Days a Week

I need your honest opinion…

When it comes to understanding their customers… desires… problems… and the offers that appeal to them, business owners have a nasty habit: They ASSUME. Because instead of talking to their buyers beforehand, they often invest

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Is it time to go vegan?

Is it time to go vegan? That’s the question I was wondering tonight as I watched a new documentary on Netflix called, “The Game Changers.” The movie followed a former UFC champion on his “Hero’s

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6 copywriters to worship

“Who should I study as a copywriter?” It’s a question I get often. People always want to know who I think is the best copywriter… or what’s my favorite book on copywriting. But when I

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3 follow-up questions on project management…

Yesterday, I talked about how I use kanban apps to organize my projects, manage my deadlines, and stay motivated to knock out assignments. But I didn’t get down and dirty about the details. So in response, subscriber

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Project management for copywriters

Most copywriters I know aren’t good at project management. They love “deep work.” …And often despise the “shallow” tasks that are part ’n parcel with running a business and managing a team. But, if you’re

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Regression

This past Tuesday night, it became clear: I’ve been regressing. Because after 2 weeks of traveling for a family reunion in Virginia, then the recent ecom Mastermind in Austin, I’ve had to take a brief haitus from my

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In-person pitching on EASY MODE

As my faithful readers know, I spent this past weekend at B.O.S.S. Builder LIVE — a high-level mastermind for ecom business owners. At first, I just viewed it as an opportunity to: ** Network with

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Is this app hurting your copywriting?

On Monday, I gave some simple advice for copywriters: Write every day. And read copy every day. It seems pretty straightforward. But that second commandment brings up a logical follow-up question, which one of my

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My ego check in Austin

I just got back from Austin, Texas, where I was invited to speak at Blue Ocean Ecomm’s B.O.S.S. Builder LIVE event. And it was quite the ego check. Because for starters, I was surrounded by

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My chat with David Garfinkel

The next episode of the DailyCopywriter Podcast is LIVE! On this broadcast, I had the pleasure of interviewing David Garfinkel, who’s widely known as the world’s greatest copywriting coach. He’s also the author of Breakthrough

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