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  • The Daily Copy

Reports From The Copywriting Trenches — 7 Days a Week

Why I’m feeling nervous

It’s the end of my second day in Utah. And even though I’ve gotten to lax by the pool, watch a scary movie, and gorge on an all-you-can-eat brunch buffet from the top of a

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A big box of meat

I’m a carnivore, through and through. In fact, sometimes all I eat for dinner is 16 oz. of filet mignon, covered in a salt-pepper crust, and doused in olive oil and a balsamic reduction. But

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The death of nuclear ads

I can’t remember how it came up. But over the weekend, me and my wife were in a bookstore when I was reminded of the “Daisy” political ad from 1964. She had never seen it.

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My Utah celebration

Today was the start of a week-long celebration. I got an hour-long massage. Spent nearly $1,000 at a 2-Michelin star restaurant. And on Friday, me, my wife, and doggy are driving to Utah to relax

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Facebook compliance secrets

During my weekly “Office Hours” today, I got to review Facebook ads for one of my newest Copywriter Conditioning students. He hopped into my Zoom meeting room, shared some ads with me, then I gave

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Why I avoid taking pictures

Besides a brief stint in Elementary School, I’ve never really enjoyed taking pictures. Sure, I’ll snap the occasional photo. (Usually because my wife asks me to.) Or if I’m going somewhere special, I may set

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Want my feedback? Here’s how to get it…

Recently, I’ve gotten quite a few emails from young copywriters who’re in need of a little “hand holding.” For instance… There’s Florian, who after spending 264 words introducing himself and explaining the promotion he’s writing,

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Why I want to leave San Francisco

When me and my wife moved to San Francisco, we both agreed that we’d only be here for 2-3 years. And on June 15th, we hit the 3-year mark. Now, I’m feeling anxious to leave.

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3 takeaways from tonight’s webinar

I just got finished watching a webinar called “The 10X Innovation Summit.” … Which is the 5th “Summit” I’ve watched in the past month, in addition to: George Gilder’s Technology Profits Summit The Angels &

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Why I deserted my client in Florida

At 3:50am ET this morning, I grabbed my bags, hopped in a taxi to Jacksonville airport, and took the 1st flight home to San Francisco. No, this wasn’t the plan. As I discussed in my

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News from my client onsite (Day 1)

I’m writing this email from Fernandina Beach, Florida. And no, I’m not on vacay. Instead, I’m attending a 3-day onsite so I can meet with a client’s top 5 decision makers: the CEO / Founder, Publisher,

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You’re only as good as your ______ skill

On Friday, I interviewed David Garfinkel — The World’s Greatest Copywriting Coach — for my upcoming DailyCopywriter Podcast (official launch date TBD). I was thrilled. Because I’ve been an avid listener of David’s podcast (The

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Why I mispell words in my emails

Yesterday, I got a message from Sean T. after he visited my blog (dailycopywriter.com). Here’s what he said: It looks like you’ve misspelled the word “secks” on your website. I thought you would like to

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I wrote this email in 10 minutes

I’m looking at my clock in despair. It’s 5:23pm as I write this sentence and I need to leave for a movie as soon as my wife gets home from work (which should be any

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Testimonial sausages

When it comes to producing video promotions, many newbies don’t have a clue how the “sausage” is made. And today, my hands were covered in it. You see, one of my new promos is about

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