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  • The Daily Copy

Reports From The Copywriting Trenches — 7 Days a Week

My BIG announcement…

On Tuesday, something big happened. I received an offer to become the Publisher of a division within Agora Financial. And it’s a HUUUGGEE opportunity. I’d have a major impact on the business. And unlike most

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Old. Rich. White. Men.

I’ll never forget this story… Last year, when my wife and I were in Maui for our Honeymoon, we went to a 3-hour variety show in downtown Lahaina, which included food + drinks, ghost stories,

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Are robots coming for copywriters?

Artificial intelligence (AI) is coming. FAST. Millions of jobs are expected to disappear — blue and white collar alike. But my question is… Should copywriters be worried? And frankly, I’m not so sure. You see, I was

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My interview with Ben Settle

I have a lot to thank Ben Settle for. Without him, his daily emails, and his Email Players newsletter, I would’ve ever had the courage to enter the field of copywriting education and write daily

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What’s the PERFECT email length?

Over 3 years ago, I made my first attempt at writing daily emails. But in those days, I took a different approach than my modern memos. A bad approach. Because the problem was…  I had

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Is this too personal?

Forgive me if this is too personal, but I really want to know: What motivates you professionally? Do you want to achieve the freedom to work from anywhere on your own schedule? Do you want

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An anti-fragile approach to online business

How do you stay ahead in Internet marketing? This is gonna sound crazy… But my advice? Stick with the fundamentals. Here’s why… The week before Thanksgiving, I was interviewing Joe Schriefer (the co-founder of Agora

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Hitting the black BEFORE Black Friday

Hope y’all had a delicious Thanksgiving. (I know I did.) But that means today is the infamous “Black Friday.” Now, while most people know the it’s the best day of the year to get a

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How to be happy when you’re ambitious

When you want to be the best… When you try non-stop to improve your performance — whether it’s your wealth, health, knowledge, or productivity… Happiness can feel elusive. Every time you achieve a new goal,

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My $666 wine bill

Last month I spent $666 on 12 bottles of fine red wine. And that’s a bargain. Cause if not for my “Friends and Family” discount, it would’ve cost $1,467. You see, this isn’t just any

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I need your honest opinion…

When it comes to understanding their customers… desires… problems… and the offers that appeal to them, business owners have a nasty habit: They ASSUME. Because instead of talking to their buyers beforehand, they often invest

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